Management Change Case Study Example | Topics and Well Written Essays - 3000 words

Management Change - Case Study ExampleIn considering the campaign of an organization from one expanse to another, the impact of the international surround has to be considered primarily as the organizational structure is highly influenced by the international marketing environment. In this hash oution we focus on the disposition of the organizational structure and the impact of the international environment on the alliance that is analysed here and would also discuss the cultural and non cultural factors that seem to affect an organization that shifts base from one country to another (Axinn and Matthissens, 2006).We visit the organizational structure, also the international environment and business environment on international marketing strategies. The carrying out of the marketing mix is also considered along with the effects of internationalization and movements of a company from one country to another (Axinn and Matthissens, 2006 Balmer, 2006). ... The focus is on underst anding the dynamics and relationship between the origin and destination markets. The quartette elements of marketing mix consist of the marketing tactics and deals with price, place, increase and promotion. These four Ps are the introductory elements of marketing but recent theories on 7Ps have added people, process and physical evidence in the marketing mix (Balmer 2006, Gronroos 1993). These elements are important as what customers and buyers get will depend on the combination of the suitability of the price, the quality or acceptability of the product in the market, promotional services done to sell the product and the place in which the product is being sold. Thus some major issues in marketing mastery relate to the place in which a product is showed or promoted and if the environment is suitable for the product then(prenominal) it would be considered as successful in terms of place, as the place is in accordance with the expectations of the company if the product sold and the marketing techniques used are commensurate with the needs of the environment or complaisant conditions. As place defines the social environment, it is an important ingredient in the success of any marketing syllabus and is a part of the marketing tool as the place will show the marketing environment to be considered as also issues such as how far the local environment is suitable for launch or marketing of the product (Gronroos, 1993 Balmer, 2006). The place involves the cultural as well as social values, the modus vivendi of the people, the preferences of the surrounding locals and residents, and the geographical or environmental factors that can affect the sale of a product