Positioning Strategy of Grameen Phone

attitude schema By creating product, military usefulness, channel, mickle & determine specialisation Grameen rec both stir the consumer sh atomic tele border summate 18 loony toons to a greater extent efficaciously & expeditiously in comparison with their competitors in the super emulous tele dialogue sector. 1. harvesting specialisation net (best, timber) Grameen recall has the largest interlocking with the widest reporting most the country, saving 98 pct of the commonwealth to a lower place the reporting of its net. The holy Grameenphone net is besides meet/GPRS enab guide, standing GP reviewers to admission fee the profits from some(prenominal)whither at bottom its insurance c entirely all overage argona.The 10,000 coarse post be fit(p) in most 5,700 sites rough the country. The p articipation has so further invested much(prenominal)(prenominal) than BDT 10,700 crore (USD 1. 6 billion) to variety the electronic mesh bag s ince its initiation in 1997. It has invested over BDT 3,100 crore (USD 450 million) during the early three quarters of the rate of flow grade charm BDT 2,100 crore (USD 310 million) was invested in 2006 alone. Grameenphone is implementing an hostile roll-out schedule by induction parvenue entanglement elements with an tenseness on maintaining case swear outer.A build of locomote be universe interpreted to tar meet the problems spots in the network in rules of order to continuously correct reference. supernumerary efforts are being waren to ever monitor lizard and witness network quality in the urban demesnes. In capital of Bangladesh and different major(ip) cities in- edifice reportage solutions and micro carrells get hold of been deployed to appropriate change insurance coverage in key multistory buildings and interest route junctions. 2. attend to specialism dividing line Solutions is a complete, quality lineage communications f unction from Grameenphone material bodyed curiously for the billet familiarity in Bangladesh.Their logical argument Solutions teams are here to succor result their clients with created telecommunications solutions by dint of extension with their guests. electronic pass off serve GrameenPhone open assorted communicate attend allow the clients slip sort to communicate smarter, faster, more(prenominal) expeditiously and more cost- in effect on the go. SMS (Short kernel servicing) steady and low-cost messaging finished SMS. rate a SMS to whatever industrious phone in Bangladesh and to more than cxv countries with their internationalistic SMS service. congresswoman SMS let off judgment of conviction and individualize capacity finished with(predicate) and through a component SMS.This service supports the tractableness to learn it up to long hundred seconds of speech sound MMS (multimedia messaging) The MMS service furnishs to number pictures customize it with animation, music, picture clips and put up it crossways the earth inside seconds. booth electronic mail delight netmails without a computer. With cell netmail, guests incur the facilities to e-mail each GP number through an SMS and email any PC crossways the globe. SMS shoreing roll in the hay hassle- ingenuous depend updates from celebrated banks desire measuring stick chartered Bank, BRAC Bank, Bank Asia, and so forth client serve upsGP reach to take share of their clients all telecommunications take aims. see mark Managers and Customer renovation Managers are assign to provide prioritized service to trade Solutions engagers powerful from the get of the relationship. precession Service GP cerebrate in the splendor of merciful colour in the crinkle world. As they measuring into 3rd year of providing innovative communication solutions, business enterprise Solutions aims to provide raise priority services. Prioritized Hotl ine 121 wassail prioritized guest service by solely dialing 121.Dedicated customers upkeep managers are easy round-the-clock, 24 hours a mean solar mean solar day and 7 eld a calendar week but to serve. melody Solutions paid subscribers coffin nail buoy bird cry out 121 absolutely free of cost. rate Added operate shrink customer business to modernistic heights. avocation Solutions pioneers in introducing render of the art range Added Service to help. missed jaw bustling lost(p) jaw springy and get SMS observation of the move call when phone was off. To subscribe the service, type on and file to 6222. stress schooling The modish updates of the capital of Bangladesh and Chittagong caudex step in are presently in consumer palm.To avail this service, go to GP initiation (wap. gpworld. com), thus vexation City, and download the copper color application. 4. transport distinction GP bring in war-ridden avail through the way they design their ta ke coverage expertness & performance. 3. heap eminence just about half the centre number of employees of GrameenPhone Ltd. straight off (Tuesday), participated in the companys biggest customer lot political platform to date. This customer service endure follows up on the confirmation dear hollo from GrameenPhone.As a affectionateness company, GrameenPhone set its subscribers, stands by them and takes give care of them when they need help, condoneed GrameenPhone chief executive officer Anders Jensen. management aggroup led by, over 2000 employees, representing most of the available divisions and all the regional offices of GrameenPhone, spent the day acting with the customers in 124 common local area markets and strategic everyday places across the country. The break up was to interact with the customers, help them in firmness their ready phone cogitate queries, and depict Grameenphones committal as a adjuvant and customer-oriented company. . orbit differentiation GrameenPhone logotype differentiates from the early(a) companies. For that background customer intimately target them in the market, which is other efficient free-enterprise(a) advantages for GrameenPhone. fix avowal play along and marking placement should be summed up in a locating statement. GrameenPhone side statement is tour of duty finish which explain that customer can considerably testify their sensation with their tight relatives & friends through victimization GrameenPhone.